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March 2003
Fear
In Check?
Fear Factors...There is
absolutely no question that significant equity bear markets bottom
in the height of investor fear. Fear that is often
irrational. Fear that is often an emotional mirror image of
the lack of logical thinking that helps drive the euphoria seen at
equity bull market tops. As you know, there is a subset
of technical analysis devoted entirely to the apparent study of
human fear. Tools such as options related volatility indices like
the VIX, VXN, QQV, etc., put-call ratios, sentiment
indicators, the commitment of traders report, specialist short
sales, and the list goes on and on. In the current
environment, many a characteristic defining the moment such as
declining volume, the clear downside bias of the equity averages,
and collapsing consumer confidence is being rationalized as
heightened near term investor "fear" over geopolitical
events - specifically the Iraqi situation. This
rationalization leads many to the conclusion that once this source
of fear is alleviated, uncertainty will give way to stability and
renewed confidence. As always, we suggest digging a bit
below the blaring media bullhorn headlines of the day in trying to
get an understanding of the nature of investor emotions at any
point in time, whether characterized by emotional fear or
euphoria.
Where've You Been?
We've Looked For You Forever And A Day...For long time readers
of CI, you know we've been looking for a collapse in consumer
confidence at some point during the current cycle. It's
happened during every economic and significant equity market
troughing experience of the last four decades at least.
Given the excesses of the immediate prior period, we simply could
not see any other ultimate conclusion to the cycle of consumer
emotion. When the January
Conference Board Consumer Confidence Index cracked 80 as of the
January reading, we related in our discussions that never in the
last thirty years has this confidence index broken 80 to the
downside and not ultimately ended up in the mid-50 to mid-60 range
shortly thereafter. This go around, it happened post
haste. For a good while now we have been projecting a
potential bottom in the mid-50 to 60 range, based largely on what
you see below. At long last, we've entered our target
zone. And it has seemed like it has taken forever and a day
to finally arrive.

But it wasn't just the headline
February consumer confidence number that was a show stopper.
The subcomponents of the report also speak to the constant that is
historical cycle repetition. The decline was broad
based. The expectations and present situation subcomponents
fell to levels not seen in roughly a decade. All age groups,
all income categories and all geographic regions witnessed
confidence declines. Of course the irony in the report was
that the number of folks planning to buy a home actually increased
a tiny bit over the prior month. Only fitting.
Many an optimistic pundit has
argued that what we are witnessing in these numbers is merely a
replay of the fear seen during the Gulf War experience early in
the last decade. When Saddam invaded Kuwait in the summer of
1990, the consumer confidence index in the prior month stood a
hair above 100. When bombs began dropping in January of
1991, the consumer confidence index temporarily bottomed at 55.1,a
number much lower than last week's reading. As we have
mentioned to readers many a time, important equity market lows of
the last four decades can be found in time periods coincident with
consumer confidence readings between 50 and 65. From a
contrarian standpoint, is the public exhibiting the type of fear
necessary to create some type of financial market and possibly
economic bottom? Although the jury clearly remains out for
now, we have our doubts. Especially regarding a potential
bottom of significance. As you can see in the chart above,
the consumer confidence bottoming "process" in the early
1990's took years, not months.
Is the current plunge in confidence
really being driven by near term events surrounding Iraq?
Although this may be a partial cause, we believe something much
deeper in terms of the expression of fear is taking place. As you know, the
probability of conflict with Iraq has been a "known" and
rising potential for some time now. The military build up
has been completely telegraphed day by day and month by
month. The increased potential for domestic terrorism has
been a clear and present reality for well over a year. Is it
just in January that the American public is waking up to these
possibilities and only now expressing these fears in the implicit
message of the consumer confidence index? We do think the
American public is finally waking up, but to something much
different than geopolitical tension. Households may be
waking up to something they have been ignoring for at least a few
years now. Recent evidence tells us that folks are slowly
waking up to the fact that the economy and the financial markets
are not recovering as promised. As promised by the
Administration. As promised by Wall Street pundits.
And as argued in the media headlines for so long now.
Fear In Check?...We have
produced a series of charts that we hope help explain what the
American public may now be in the process of beginning to
discount. As you know, the American public has been walking
away from equity mutual funds in slow motion fashion for a good seven or
eight months now. Yet they have continued to borrow and
spend for homes, cars, etc. In our minds, that borrowing and
spending could not have occurred without a certain psychological
conviction that the labor market would again revive in a
relatively short term time frame. It may just be that the
current drop in consumer confidence is measuring a perceptual or
psychological give up on the part of households relating directly
to jobs. Again, as you know, this has been a long time coming
despite layoff pressure and continuing high levels of jobless claims data that
has steadfastly refused to improve on what is going on close to
two years now.

As you will see in the
following charts, there is a clear sense of historical rhythm in
directional movement between labor market data and coincidental
consumer confidence readings. Simplistically, there has been
a very high degree of symmetry between consumer confidence data
and the help wanted index over the past twenty five years:

In like manner, directional
movement between confidence readings and rate of change experience
in actual payroll employment data has also been quite coincidental
as you'll see below. Oddly enough, it's really only over the
past six months or so that this relationship has begun to diverge
a bit. But although year over year rate of change in payroll
employment has turned up from negative territory recently, absolute 12 month
rate of change experience is
flat. In essence, it's not getting any worse for now, but we
certainly have not seen growth. Households have a perfect
right to be questioning near term labor market conditions:

Could it be that now two years
into a labor market experience that can at best be characterized
as flat, at least as is seen in the jobless claims data chart
above, that households are just now starting to lose the faith in
the potential for job recovery? From our
perspective, that is the exact message we believe the current
consumer confidence numbers are portraying. The jobs
component of the consumer confidence report is nothing short of
crystal clear in what it is telling us. The jobs "hard
to get" reading is today much higher than at any time in the
recent post recessionary period, let alone being much higher than
readings in the months following 9/11. The "jobs
plentiful" reading tells the same story, only in reverse.

The suggestion by the headline
media that geopolitical events of the moment have single-handedly
caused the recent significant downturn in consumer confidence is
misleading. For ourselves, it seems pretty obvious that
households are finally beginning to address their employment
prospects in a serious and sober manner.
Unfortunately for the immediate
future trend of confidence readings, recent employment anecdotes
are not exactly encouraging. The latest Manpower Employment
Outlook index just recorded its largest tumble in seven
quarters. Manpower tracks ten job related
categorizations. Only mining and construction were positive
in the recent results. All four regions of the country
tracked by the report showed declining numbers. It just so
happens that correlation between the Manpower report and
subsequent payroll employment experience isn't exactly shabby from
a historical perspective.

Is the consumer finally
starting to retrench both psychologically as well as in the
reality of economic action? We've been waiting forever and a
day for this portion of the overall cycle to arrive. The
anecdotes continue to mount that this potential retrenchment is
indeed picking up steam. Two months of absolute dollar
contraction in consumer credit outstanding now followed by a
significant month over month drop in the consumer confidence
reading into our long awaited trouble zone suggest either of these
occurrences alone is not some type of fluke. In terms of the
equity market, household credit and now labor market conditions,
are households becoming "more aware" by the day of the
economic realities of the moment? In every cycle there comes
a point of recognition. Maybe in this cycle it's simply one
point at a time or a series of points in terms of self
realization.
The last comment we will make
on the fear expressed in the consumer confidence report is how
this reading may relate to retail sales ahead. Much like the
employment data, real retail sales and consumer confidence have maintained
a certain coincidental rhythm over the past quarter century.
Simply stated, the chart below tells us that either consumers are
about to get a whole lot happier in the near term, or retailers
are about to get a whole lot less happy. It's either one of
the two. You don't need us to explain the potential
implication for the broader economy.

We take the message of the
consumer confidence index quite seriously. Especially as it
relates to the similarity in labor market related data over
time. IF we are correct in our assumption that households
are beginning to become worried about their employment prospects,
the ramifications of this will be felt not only in consumption,
but in the credit and equity markets as well. Monitoring the
near term trend in consumer credit will be a worthwhile
exercise. Maybe more importantly, if households are starting
to seriously worry about paychecks, we can't help but believe
household complacency regarding the equity markets is about to
give way. As you may know, redemptions of equity mutual
funds in 2002 summed to less than 1% of the total market value of
the domestic equity mutual fund complex in its entirety.
Redemptions of this magnitude are among the smallest of historical
calendar year redemption experience seen over the last thirty
years.

We have been convinced that the public has remained
faithful to equities throughout the bear market largely because
week to week paychecks have remained intact for a large number of
folks. If the perception regarding paycheck certainty is
changing, we have the sneaking feeling that public perceptions
regarding equities may be in for deeper change ahead. Change
possibly well beyond what we have already seen in equity fund data
over the last half year plus. Can households keep their
investment fears in check while their fear regarding paychecks
appears to be heightening?
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